The India-Pakistan match in this year’s T20 Men’s World Cup achieved a record television reach of 167 million, becoming the format’s most-watched international match, the International Cricket Council (ICC) said in a statement on Thursday. .
much awaited matching For the first time in the World Cup, defeating India saw Pakistan write history. In a thrilling match, Green Shirts defeated their arch-rivals by 10 wickets.
Prior to this fixture, the India-West Indies semi-final match was the most watched competition of the format since the 2016 edition of the T20 Men’s World Cup held in India.
According to ICC, Pakistan-India match consumed a record 15.9 billion minutes Star India Network By viewers in India, and the United Kingdom (UK) the match saw a 60 percent increase in viewership on Sky UK. It added that overall viewership for the market in the UK increased by seven per cent.
Tournament viewership higher than ever
Nearly 10,000 hours of live coverage of the entire T20 World Cup tournament – more than ever – was offered on television and digital platforms in 200 countries “on the back of growth in viewership and consumption in India, Pakistan, UK, Australia and strategically”. “. USA market”, the ICC shared in its statement.
“Cricket and sports fans across the world will enjoy unparalleled coverage of the ICC Men’s T20 World Cup 2021 when the tournament returns after five years,” adding that the event is the biggest cricket event ever to be held in the United Arab Emirates. The tournament was And Oman “broke spectator records in several areas,” the ICC said.
In Pakistan, the cricket governing body said, the tournament was broadcast for the first time by three players, namely Pakistan Television Network, ARY And ten sports, which led to a further increase of 7.3 percent in viewership compared to the 2016 event.
“Total TV consumption for the entire tournament in India was recorded at 112 billion minutes and the audience share among young viewers (children under 15) in the country was a healthy 18.5 percent on the back of a hugely successful marketing campaign.” ‘Live the Game’ is targeting a younger demographic.”
In Australia, viewership increased by 175pc Fox Network And in the United States, which the ICC recently named as one of the focus markets for the game, the tournament was the most-watched cricket tournament of all time. ESPN+,
digital consumption
According to the ICC, the tournament saw an “explosive growth” in digital consumption Disney+ Hotstar In India, there has been a significant increase in the overall television viewership in the market.
“ICC’s partnership with Facebook was a driver for the significant increase in video views, with a total of 4.3bn views across all channels for the tournament, compared to 3.6bn views received for the 2019 edition of the ICC Men’s Cricket World Cup,” Cricket governing body said.
It added that the tournament’s consumption of the ICC’s digital assets also increased, recording a total of 2.55 billion minutes.
,[The] ICC’s social media channels also saw a significant increase in participation of 618m across those platforms, a jump of 28pc since the 2019 edition of the ICC Men’s Cricket World Cup.
Commenting on the matter, ICC Chief Executive Geoff Allardyce said that the “excellent global viewership” showed “the power of T20I cricket to attract a huge audience across the globe on linear and digital platforms”.
The ICC statement quoted him as saying that the governing body was pleased with the significant increase in spectator numbers, and “reinforces our belief that our strategic growth markets, including the United States, are an important part of the game’s growth.” There is opportunity and appetite, so more fans can enjoy it, more kids are inspired and sponsors and broadcasters want to be a part of it.”
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