More shoppers buy store brands, eat into big food companies’ sales

Cost-conscious consumers are buying more store brands in supermarkets, increasing pressure on large food companies that are dealing with their rising costs.

Low-cost oatmeal, pickles, granola bars and coffee, made by companies like Treehouse Foods and sold by retailers such as walmart And hooks These are gaining traction with consumers for the first time since the pandemic began, according to market research firm IRI.