Media reports say tech giant Meta, formerly Facebook, is testing a new live-streaming platform for influencers called “Super”;. The new platform allows influencers to host live streams, earn revenue and engage with audiences. TechCrunch, citing Business Insider, reported that it paid influencers between $200 and $3,000 to use the platform for 30 minutes.
Super entered development in late 2020 and is currently being built by Meta’s new product experimentation team. (Also Read: Bank Holidays August 2022: Banks To Be Closed For 6 Days Next Week; Full List Here)
The report mentions that Meta recently contacted several creators asking them to try out the new project. (Also Read: ITR Filing FY 2021-22: Here’s How To Check Income Tax Return (ITR) Refund Status Online)
The platform, which has similar functionality to Twitch, is currently being tested with less than 100 creators, including tech influencer Andrew Edwards and TikTok star Vienna Sky.
The platform currently works on a tiered system where viewers pay for access to the features included in the stream. Viewers can also leave a tip for the live streamer.
Reports indicate that creators pocket 100 percent of tips and revenue earned through the tiered system.
“Super is a small, standalone experiment being built by New Product Experimentation (NPE) and currently being tested with a small group of creators,” a Meta spokesperson said in an email to TechCrunch.
Recently, the platform announced the closure of its Live Shopping feature from October 1st and a focus on short-form video platform Reels on its main app and Instagram.
Users will still be able to use Facebook Live to broadcast live events, but they will not be able to create product playlists or tag products in their Facebook Live videos.