Luxury carmakers run Formula One for a living

Formula One motor racing may be the kind of noisy marketing tool that luxury carmakers need in the midst of an electric age.

The recent global wave of interest in motor sport has also taken longtime fans by surprise. In the US, some of this is concerned with a . is from Netflix The documentary called “Drive to Survive”, which attracted a younger and more diverse audience. In China, the rise of a homebred star in 23-year-old Alfa Romeo driver Zhou Guanyue has helped spur interest.