Kendrick Lamar is including gas to the fireplace of his rap beef with Drake. The 37-year-old rapper launched the broadly anticipated music video for his diss monitor, “Not Like Us,” which he directed alongside Dave Free.
Footage was principally taken in Lamar’s hometown of Compton, California, that includes some native hotspots in addition to a number of acquainted faces.
Tommy the Clown and producer and DJ Mustard each make cameos within the video, as does Lamar’s highschool sweetheart and fiancée, Whitney Alford, and the couple’s two youngsters, daughter Uzi and son Enoch. The very non-public household are featured in uncommon footage dancing round a lounge collectively in black and white.
The inclusion is notable provided that Drake accused Lamar of home abuse and infidelity in his music “Household Issues.”
In 2015, Lamar made a uncommon remark about his relationship with Alford.
“I would not even name her my lady,” he instructed Billboard. “That is my greatest buddy. I do not even just like the time period that society has put on the planet so far as being a companion — she’s any person I can inform my fears to.”
In the meantime, “Not Like Us” was initially launched in Could 2024, immediately calling out Drake by title and making a number of damning claims in opposition to him, together with referring to the rapper as a “pedophile.”
“Say, Drake, I hear you want ’em younger/ You higher not ever go to cell block one/ To any b**ch that discuss to him they usually in love/ Simply ensure you disguise your lil’ sister from him,” Lamar raps within the music, later including, “Licensed lover boy? Licensed pedophiles.”
There are additionally a number of visuals within the music video utilizing owl imagery and even an actual dwell owl on the finish of the video, which Lamar watches earlier than strolling away leaving it in a cage. Earlier within the video he additionally smacks an owl-shaped piñata. The owl imagery has direct ties to Drake, who makes use of the hen because the image of his OVO label and crew.
Within the piñata scene, there’s a disclaimer that reads, “No OVHoes had been harmed with the making of this video.”
For his half, Drake has launched his personal retaliatory monitor in opposition to Lamar, titled “The Coronary heart Half 6.”
Within the music he denied claims of sleeping with underage ladies, rapping, “If I used to be f**king younger ladies, I promise I would have been arrested/ I am method too well-known for this s**t you simply instructed.”
ET spoke with a number of hip hop stars earlier this week on the BET Awards concerning the feud, together with DJ Mustard, who produced “Not Like Us,” telling ET, “I am gonna say Kendrick as a result of I am from California.”
He later clarified that their collaboration has been a very long time coming.
“This wasn’t pushed from beef. I did not ship this from beef,” Mustard defined. “I despatched this from being a child from Los Angeles, California, and watching Kendrick being from Compton, which isn’t removed from the place I used to be raised. I used to be simply being persistent and sending as a lot stuff as I might and that is what occurred.”
Hip hop legend Jermaine Dupri additionally instructed ET of the feud, “I believe it simply introduced life again to hip hop. Folks had been saying hip hop was a dying style, and it simply put plenty of life again into it.”
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