Going Google Expedia and Bookings

-0 cStoSw">Online travel agents can fall to the top of the travel funnel, especially in bad times.

Last year, Alphabet Google added the ability for hotels and travel platforms to add their hotel listings to its platform for free. The idea, according to Google, was to democratize travel as the pandemic eased. But this democratization seems to have come at the expense of traditional gatekeepers such as Booking Holdings And Expedia Group,