Front driver’s side view of the Celestiq show car, which GM is expected to unveil in late July.
Detroit – General Motors On Wednesday it said it is investing $81 million at its global design and technology campus in suburban Detroit to build the upcoming Cadillac Celestik – a new electric flagship car for the brand that will be produced in limited quantities.
The decision marks the first time GM will manufacture a vehicle for commercial sale at its sprawling tech complex in Warren, Michigan. It also marks a pivot for Cadillac to offer a hand-built car typically reserved for high-end sports cars and uber-luxury vehicles such as Bentley’s exclusive models, as GM is a tech- In Lover pushes to revive the quintessential American brand. EV car maker capable of challenging Tesla.
“As Cadillac’s future flagship sedan, the Celestiq marks a new, resurgent era for the brand,” GM President Mark Rees said in a statement.
GM is about to officially unveil the car next month. Cadillac President Steve Carlisle told The Wall Street Journal in 2020 that only hundreds are expected to be produced each year and cost $200,000 or more per car.
The vehicle will be based on GM’s new Altium electric vehicle platform, which was previously Used on GMC Hummer EV. The platform should be modular and underpin GM’s latest EVs, including 30 new models by 2025.
In a release Wednesday, GM said the investment will be used to hand-build the Celestique and purchase and install equipment for the campus renovation work that is already underway. The company reaffirmed that the Celestiq roof is expected to be one of the first to feature a four-quadrant, suspended-particle-device smart glass that lets each person in the car set their own level of roof transparency.
The automaker also said that the vehicle will feature a new internal screen display that will span the width of the vehicle and will include over 100 3D printed parts.
Although machinery is used in making hand-built vehicles, it is largely controlled by humans. This is compared to a typical vehicle, largely manufactured using hundreds of robots with assembly workers on the assembly line.