Gambling Operators Push Sports Betting at Colleges—but Not to Students, They Say

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with The rise of sports bettingOne playground has become a dividing line in the American gambling industry: college campuses.

Caesar Entertainment ink has signed marketing deals with the Louisiana State University and Michigan State University athletics programs, allowing the Las Vegas-based sports-betting operator to advertise at college stadiums and other sports facilities and in digital and broadcast sports content, among other rights. According to the company Financial terms of the deals were not disclosed.