Flavored e-cigarette sales are booming despite federal crackdown

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Used or discarded vape pens were found littered on the streets of New York City.

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Efforts to ban e-cigarette flavors preferred by teens have failed as new brands hit the market, according to a new report.

Fruit, candy, spice and dessert flavored e-cigarettes, which have long been popular among underage smokers, have grown rapidly in recent years. statistics Analyzed by the Centers for Disease Control and Prevention, the CDC Foundation, and the Truth Initiative.

The organizations found that flavored e-cigarettes represented 41.3% of US retail-store e-cigarette unit sales in December 2022, up from 29.2% in January 2020. Overall e-cigarette sales in the US grew by about 47% during this period.

Despite this, there has been a boom in sales a federal action Which placed more restrictions on the flavors and marketing of tobacco products.

Deirdre Lawrence Kittner, director of the CDC’s Office of Smoking and Health, said, “The dramatic increase in youth e-cigarette use in 2017 and 2018, driven primarily by JUUL, showed us how much e-cigarette sales and use patterns have changed.” can change quickly.” , “Retail sales data is critical in providing real-time information on the rapidly changing e-cigarette landscape, which is essential to reducing youth tobacco use.”

FDA Cites Flavored E-Cigarettes Appeal To Children announced In January 2020 it said it would ban the sale of pre-filled pods of sweet and fruit flavored e-cigarettes, leading to the closure of large brands such as Juul and Vuse.

Between January 2020 and December 2022, the unit share of pre-filled cartridges declined from 75.2% to 48.0%.

However, the flavor limitations did not affect disposable cigarettes, which accounted for only 15% of e-cigarette unit sales in US retail stores at the end of 2019, according to the data. Between January 2022 and December 2022, the disposable e-cigarette unit share increased from 24.7% to 51.8% of total unit sales.

They now represent more than half of the US e-cigarette market.

According to the CDC, nicotine is highly addictive and can damage the adolescent brain, which continues to develop until about age 25. In addition, the agency found that the most popular brands of disposable e-cigarettes on the market – Puff Bar, Elf Bar and Breeze Smoke – are not FDA-approved and are illegal. The FDA has authorized the only disposable e-cigarette brand, Njoy Daily, which comes in two tobacco flavors.

Last year, the FDA ordered the removal of Elf Bar and Breeze Smoke from the US market, the CDC reports.

“The tobacco industry is well aware that flavors appeal to and appeal to children, and young people are uniquely vulnerable to nicotine addiction,” said Robin Koval, CEO and President of the Truth Initiative. “While we are encouraged [the] Following the FDA’s recent actions to curb the illegal marketing of flavored e-cigarettes, we must all act with even greater urgency to protect our nation’s youth from all flavored e-cigarettes, including disposables.”