Facing Labor Shortages, Pella Reinvents the Company Town in Rural Iowa

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PELLA, Iowa—Pella Corp. has offices and manufacturing plants in more than 30 cities across the U.S. and Canada.

But one of the toughest jobs, say executives at this closely held maker of windows and doors, is convincing workers to locate here in its hometown, a rural city of about 10,000 residents 45 miles southeast of Des Moines.