LONDON: Social media giant Facebook, now known as the meta platform, is facing more than £2.3bn (over $3.2bn) of class action in the UK after it alleged that it It has abused its market dominance by exploiting the personal data of 44 million users.
Lisa Lovdahl Gormsen, senior advisor to Britain’s Financial Conduct Authority (FCA) Sentinel and a competition law academic, said she was bringing the case on behalf of people in the UK who used Facebook between 2015 and 2019.
The lawsuit, which will be heard by London’s Competition Appeals Tribunal, alleged that Facebook earned billions of pounds by imposing unfair terms and conditions, demanding consumers surrender valuable personal data to access the network.
Quinn Emanuel Urquhart & Sullivan, the law firm representing Lovdahl Gormsen, has notified Facebook of the claim.
Facebook said people used its services because it provides value to them and “they have meaningful control of the information they share on Meta’s platform and with whom.”
The case comes days after Facebook lost an effort to end an antitrust lawsuit by the Federal Trade Commission (FTC), one of the biggest challenges by the US government against a tech company in decades Washington’s Big Tech. had attempted to deal with widespread market power. Of
“In the 17 years since its inception, Facebook has become the only social network in the UK where you can be sure to connect with friends and family all in one place,” said Lovdahl Gornsen.
“Still, Facebook had a dark side; it abused its market dominance to impose unfair terms and conditions on ordinary Britons, giving it the power to exploit their personal data.”
Lövdahl Gormsen accused Facebook of collecting data within its platform and through mechanisms such as the Facebook Pixel, which allow it to create an “all-seeing picture” of Internet usage and create valuable, in-depth data profiles of users. .
Opt-out class actions, such as Lovdahl Gormsen, automatically tie a defined group to the test until individuals have dropped out.
($1 = 0.7277 pounds)