Fadl bin Saad Al Buenain
The Saudi-American and Gulf-American Jeddah summits emphasized the importance of the media in general, and external media in particular, and sought to correct misconceptions, counter directed campaigns, and defend the Kingdom in a civilized manner and Its potential was emphasized in deep media messages. Influencing public opinion and dispelling its misconceptions.
The Saudi media, public and private, succeeded in enforcing the course of the two summits on the Arab space, and contributed to silencing incompatible platforms that target the kingdom, and to disrupt its political, economic and developmental achievements. fighting for.
But what about confronting the American media system and making a positive impact on Western public opinion?! I still believe that we are in dire need of an external media system capable of communicating professionally with the West, influencing public opinion and handling directed media campaigns with high professionalism.
Files on oil, climate change, women’s issues, rights and religion are among the files that are heavily misused to achieve specific intelligence goals. The United States is one of the major oil producers and exporters and polluters of the environment, but it is far from their criticisms that they direct against oil countries, especially the state.
Despite the serious environmental damage caused by industrialized countries, the compass of critical media is always directed against OPEC countries, even if they are least polluting the environment and most adopting effective environmental programs.
As for the human rights file, it is the most unfair file for states and governments. Western countries, especially the United States, ignore the fires of their human crimes and their devastating wars, the killing of children and women, their displacement of millions, the overthrow of their governments, and civil wars, then turn to marginal personal issues. adopt. Countries and governments are accountable and perform them globally.
President Joe Biden’s visit revealed the state’s media targeting, the mobilization of public opinion, and its preoccupation with marginal issues compared to the importance of common political, economic and security files. It also revealed a clear deficit in our external media and its professional capabilities.
The US media system has tried to sabotage the visit since its official announcement, and they have fought to downplay the importance of its consequences, pressuring President Biden to refute what he said at their joint meetings. , and questioned him for criticizing the state. Negative impact on travel outcomes
Media directed to negatively affect the state’s strategic ties, distort its achievements and challenge its values.
The shortcomings of our foreign media in dealing with the West in general, and President Biden’s visit and the Jeddah summit, in particular, were addressed by His Excellency Prince Faisal bin Farhan Al Saud and His Excellency Minister of State for Foreign Affairs Adel Al . -Zubair, who was successful in addressing Western public opinion with high professionalism and professionalism. Both ministers succeeded in expressing the state’s political, economic and development vision in a sophisticated diplomatic language, responded intelligently to various allegations, and rationally refuted the issues raised and irrefutable facts. His Highness the Emir and His Excellency the Minister exchanged media roles in harmony and integration, which achieved the goals. Despite the harshness of the negotiators and the immorality of the American media system, both ministers followed diplomacy in their responses, using calm language, irrefutable arguments, setting examples and comparing martyrdom with past American events. The two ministers formed a line of defense against attacks from unscrupulous American media, reaffirming the importance of the State Department’s role in building the foreign media system on a foundation of diplomacy and professional strength. The Kingdom is in dire need of building an effective external media system and leveraging the global experiences and elements available to it. Led by the Western media.
The great success achieved by Saudi media in the Arab world, both public and private, needs to be strengthened externally with a media system capable of dealing with Western public opinion promptly, professionally and permanently; On the one hand, to support foreign affairs; And he led the state in confronting Western media with its various orientations, according to the platform’s requirements, cultural and media diversity, its digital platform and a modern vision suited to national needs.
The state has young talent and scholars who have assimilated Western ideas; They were able to address the West with their own culture, language and ways. and embassies that can form an integrated media system among themselves if they have well-directed, efficient monitoring centers and communication platforms in charge, a broad base of social media users who are able to withstand and refute smear campaigns, And economic and investment partnerships can contribute to the formation of lobbies in support of the state. It takes money, intelligence, experts and a strong, youthful will to be led by His Highness, Crown Prince Mohammed bin Salman. Content capable of creating an efficient and supportive external media system for its policies and programmes, and to be the first line of defense for the state, its leaders, values and national capabilities.