Generous donors kept the phone lines buzzing Tuesday, helping to raise more than $2.7 million during the CKNW Kids Fund’s annual Pledge Day Radiothon.
This figure excludes donations collected by the end of on-air fundraising at 7 p.m., but donors can still online chip till midnight,
The final tally is expected on Wednesday. But still, the massive amount is more than $1.2 million more than donors gave last year and eclipses the previous record of $2.6 million donors set in 2019.
“We are so grateful for the generosity of CKNW listeners,” said CKNW Program Director Katherine Stewart.
“The money raised on Pledge Day helps the Kids Fund support so many BC children throughout the year, and this record-breaking total is a real game-changer at a time when there is so much need in our province.”
CKNW Kids Fund Pledge Day Raises Over $1.5 Million
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The CKNW Kids Fund was known as the CKNW Orphans Fund until it was rebranded in 2018.
The charity was established in 1944 with the goal of fundraising for gifts for the Loyal Protestant Home, a New Westminster orphanage.
Since then, it has grown to provide support for children with physical, mental and social challenges across the province.
Areas of focus include medical, educational support, summer camps, mobility aids and medical equipment.
The Fund is now one of the largest sources of direct funding assistance to children and families in BC.
Through 2022, the fund has provided nearly $1.2 million to individual children and more than $270,000 to community organizations for programming for children with special needs.
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