Chinese influencers should now have the ability to speak on certain topics, such as law and medicine

Chinese regulators want to clean up the country’s popular livestreaming industry. This includes rules about what online influencers can and cannot say and topics that are off limits.

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Regulators said on Tuesday that online influencers in China should now have the ability to speak on certain topics, such as law and medicine.

For content that requires a “high professional level”, livestreamers must have a similar qualification to talk about those topics, China’s State Radio and Television Administration and the Ministry of Culture and Tourism said in a joint release. Told.

Influencers must demonstrate those qualifications to the livestreaming platform they use. Those qualifications should then be reviewed by the forum.

The latest rules continue Beijing’s efforts to clean up its hugely popular livestreaming sector that includes some of China’s biggest companies. Tencent And Ali Baba ByteDance, the owner of Tiktok. Influencers often use such platforms to sell products and are able to Rake in Billion Dollar Sales Within a few hours.

Over the past 16 months, China has enacted new rules in various areas of the technology sector to reign in the power of its free-wheeling tech giants. There has also been a push for greater control over areas that Beijing sees as areas affecting society. including video gameslivestreaming and celebrity culture,

Last month, the Chinese regulator Prohibited children under the age of 16 By watching livestreaming content after 10 PM and buying virtual gifts for influencers.

The latest rules from two Chinese government agencies set out a “code of conduct” for online influencers.

For example, livestreamers are not allowed to publish content that undermines or distorts the leadership of the Chinese Communist Party. China has a strict censorship system which means that content that Beijing does not like will be taken off the internet.

Influencers are also not allowed to use the so-called deep imitation technology To tamper with the leaders of the party or the state. This technology uses artificial intelligence to distort faces and can be used to insert the face of a politician or leader in a video in which they were not.

Livestreamers are not allowed to show excessive food waste, too many luxuries or an extravagant lifestyle, and the content must not be sexually suggestive or provocative.