Despite poor demand for milk and milk products from hotels and restaurants ̵1; which was barely functioning COVID-19 Restrictions in 2020-21 – Amul Group’s business grew by two per cent to over Rs 53,000 crore.
During the last financial year, the milk procurement of all member unions under the Gujarat Cooperative Milk Marketing Federation increased by 14 per cent, as the cooperatives handled an additional 35-40 lakh liters of milk every day. pandemic pandemic.
“As out-of-home consumption in the Hotel, Restaurant, Cafe and Catering segment was significantly impacted during the COVID pandemic, we focused our attention on increasing the domestic consumption of our products. We redesigned our marketing campaigns to educate and inform consumers about using our range of products to try our restaurant-style dishes at home. The impressive growth in sales of our consumer products in the domestic segment helped us offset the impact on demand from the institutional segment,” GCMMF Managing Director RS Sodhi said on Tuesday.
Amul Federation’s consumer pack business grew by 8.1 per cent during the period, with wholesale dairy items as well as a decline in sales of restaurants and hotels.
According to Shamal Patel, president of GCMMF, high remuneration for milk has kept farmers’ interest in dairying in Gujarat.
“Our milk procurement has witnessed an unprecedented growth of 171% in the last eleven years. This huge increase was the result of higher milk purchase price paid to our farmer-members which has increased by 136 percent in this period. Highly remunerative price has helped us to retain farmers’ interest in milk production,” Patel said.
He also thanked the Gujarat government for the special COVID financial assistance of Rs 50 per kg given to dairy cooperatives in Gujarat for export of skimmed milk powder. “This will protect our dairy producers and farmers from international fluctuations in SMP prices and assure them remunerative returns,” he added.