Adele’s ’30’ becomes fastest selling album of 2021 in both US and UK

Released on 19 November, the British singer’s fourth studio album became the most successful album of the year in the US, just three days after its release, according to figures reported by MRC. Board,

Selling over 660,000 equivalent album units – which includes audio and video streaming and individual track sales – “30” has already conquered other major releases of 2021.

In the UK, Adele debuted at the top of the album charts, with sales of 261,000 in the first week. official chart, which said it was the biggest first week for an album since Ed Sheeran’s “Divide” (÷) in 2017.
The album’s lead single “Easy on Me” also claimed number one for the sixth consecutive week on the UK Singles Chart, following break a record For most streams in a week after release.
The official chart said Adele was Female acting only with three or more studio albums To reach number one with all his records – a title he has now further strengthened with “30”, which makes him the fourth number one mark.

However, “30” did not reach the heights of Adele’s third studio album, “25”, which became the fastest-selling album in 2015 in both the US and UK – with 800,000 copies sold in the UK and 3.3. million in America.

Although this week’s album chart is yet to be released in the US, it is guaranteed that Adele will claim her third consecutive number one album, and “Easy on Me” previously spent four weeks at the top of the Hot 100 singles chart. . ,

Sales figures reflect Adele’s love for traditional ways of listening to music, with 560,000 of the equivalent album units sold in the US being traditional album sales, while physical sales accounted for 67% of her sales in the UK.

is a singer off streaming in the past, although it appears to have now accepted it at the risk of short physical sales — even Getting Spotify to Remove the Shuffle Button as a default option for albums on their platform.
“30” is received widespread praise from critics, and Adele told american vogue The album in October was her way of explaining the divorce to her son and saying that she “wasn’t going to let it go” was very close to her heart.

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